Started my radio career at KTBC-FM in Nacogdoches Texas in 1979. A friend has been bugging me for months to come see his G.M. at station because he thought I had a good voice. I went to visit the man and he hired me on the spot (I was totally shocked) and that’s how it began with me doing weekends.
That changed to nights and after a format flip I became very popular playing top 40 music and that lasted for 3 years.
Next stop was KROK-FM Shreveport, La, another top 40 station. Stayed there for a year but they changed format to country music and became KWKH-FM. Next move was to 96X in Longview and that was bad timing. Bad management and poor format execution had the ratings in a free fall. Another year, another move up the ladder hopefully. On to Texarkana and finally a place to settle down and grow. KLLI was the station and it was brand new and it was a blast.
We came from no where and just crushed the market. I was #1 in afternoons for 3 and a half years but once again, time to climb the ladder.
KRLV in Las Vegas was calling in 1989 and I answered. This was a true test..to go out west and see if I was really that good or was it a fluke. No not a fluke. I had a love song at night that folks loved and from there it was on to afternoons and more success. But here comes that dreaded management change and I find myself across the street at the competition KLASSY 100 who was#1 anyway so it was great. Then I got into classic rock at KKLZ.
Here comes divorce and things quickly changed. It was time to leave and head south but this time to North Carolina and nights at WZZU!
In 1994 WZZU was another classic rocker that was going against WRDU, a station that had been the rock giant for 25 years and we were after them. It took almost 3 years but we finally beat them! Then WZZU was sold and since we had killed WRDU and they were sold too we all went to work at WRDU and they only kept one disc jockey form all those years. More success was found but I got home sick and I was fed up with hurricanes.
It was 1999 and I had been bouncing over and around the country for years, it was time to head back to Texas.
Got to Dallas in May 1999 and finally got a job at KZPS in Jan 2000 as part time help. I worked every shift I could and finally after many management changes I got a chance to do nights again. I said I would do it but I wanted to do it my way, and they said ok go for it and let’s see what you can do. Over the years I had met Redbeard and Jon Dillon and they both told me if I ever got the chance to tell the stories behind the music. Folks loved to know why, when, or where a song was recorded. It made them love the songs a little bit more, especially when it was Led Zeppelin! On Get The Led Out I had a chance to dig deep into the bands history and found they were more awesome than I thought! I had a lot of fun finding all the different facts on them and many other classic rock bands we played.
But after 20 years it’s time to look in to into new media opportunities. Especially narration, film, podcasting and other things the future holds. You have to keep growing or you get left behind!!
I possess a sharp eye for detail. I work well under pressure and can produce high-quality work in short periods of time. I have strong interpersonal skills and work with a wide variety of people.
I am looking for an opportunity to work narration, film, podcasting . I want to align myself with brands and companies I believe in and where I can create positive change. I am always looking to learn more and am open to taking on challenging projects.
Hi! I am Bruce Brady and I worked with Ted at WZZU-FM Raleigh/Durham/Chapel Hill in the 1990's. I did afternoons and Ted did evening/overnights at our classic rock in the market and went from 7th to #1 in 25-54 Men in that timeframe, beating cross-town WRDU-FM. Ted was a big part of that success. He was also a big asset on to the WRDU-Staff once our company bought them.
Ted then went on to work for iHeartRadio station Lone Star 92 in Dallas as their evening encyclopedia of rock radio. In iHeartRadio's latest round of layoffs, Ted was let go. This is unbelievably sad as Ted is the best team player I have ever known. He did this in a Top 10 Market, and proved he is a big asset on air and on the internet marketing himself and the station.
Ted has a great gift for helping local causes, like the local animal shelters and animals in need. In the Dallas market, he was THE air talent in the market taking up the mantle on his shoulders to help homeless animals in the market, as well as being the Dallas market's number #1 encyclopedia of rock & roll.
Ted also does an excellent job of marketing himself and the station on Facebook. Listeners LOVE Ted because he has done his own personal research into the bands that make up the format and then sharing those stories with the listener.
If you find yourself considering Ted McKay for your team, please consider him as "old school" as far as hard work, show prep, and production, as well as stellar on-air work.
If you have any questions regarding Ted's accomplishments and work ethic email me at firstname.lastname@example.org or call 1-501-317-6084.